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Local businesses encouraged to complete “Love Local” survey

By Dawn Black / February 22, 2021
Aberdeenshire Loves Local

All Stonehaven businesses are being encouraged to complete the Love Local Aberdeenshire survey as this will allow an audit to be carried out to assess the needs of all of our town and will ensure there is no cross over with Business Gateway when the proposal for the delivery is written. 

Scotland Love Local – Aberdeenshire

MORE LOCAL PEOPLE SHOPPING LOCALLY

Aberdeenshire Council has secured external funding from the Scottish Government via the Scotland’s Towns Partnership “Scotland Loves Local Fund” to support Aberdeenshire town centres. The Fund aims to empower communities by enabling local delivery of projects and giving them support and guidance to help them achieve aims important to them. The fund encourages communities to “love local”,  recognise the importance of their local areas, and actively engage in and develop them.

The aim is to promote Aberdeenshire to residents and visitors for shopping local, day trips and mini breaks.

The project will be targeted to local residents to encourage them to stay local when shopping, eating, or buying online and will up-skill businesses to create, develop and maximise an online presence.

In order to assess business readiness for this approach, Aberdeenshire Council has commissioned the Station House Media Unit (SHMU) to undertake an audit and then submit a proposed delivery plan for digital marketing support based on your needs and priorities.

The first part of the project, the audit, is just about to start and you can read more about the process below.

Love Local Aberdeenshire – Digital Marketing Survey

A website has been created which provides more information about the project and which will allow you to opt-in to take the survey. There is one survey aimed at local businesses and other at business associations.

You can access the website at  https://lovelocalaberdeenshire.org.uk

Why do I need to complete the survey?

The stage after the survey will be to produce training and toolkits to enable local businesses to benefit more from the “Love Local” initiatives. The training and toolkits will be based on your needs and the survey is the best way to obtain this feedback quickly.

Access the survey here https://lovelocalaberdeenshire.org.uk